The Innovator's Cookbook: Essentials for Inventing What Is Next

Author: Johnson, Steven

Color: Sky/Pale blue

Edition: Illustrated

Format: Illustrated

Number Of Pages: 272

Details:

From bestselling author and Internet pioneer Steven Johnson, an essential book for anyone interested in innovation: the key texts on the topic from a wide range of fields as well as interviews with successful, real-world innovators, prefaced with an original essay from Johnson that draws upon his own experiences as an entrepreneur and author. In The Innovator's Cookbook, Johnson compiles the best and most influential foundational texts and essays from field leaders including Stewart Brand, Clayton Christensen, Richard Florida, Teresa Amabile, Peter Drucker, Amar Bhide, and many more. New conversations on innovation from Ray Ozzie (former chief software architect at Microsoft), Beth Noveck, Jon Schnur, Katie Salen, Tom Kelley, and Brian Eno are included. Innovation is today’s buzzword for a reason. The need to push forward, find new paths and new ideas in an ever-evolving world, is a vital part of business, of education, of politics, of our daily lives. Building on the success of Johnson's Where Good Ideas Come From -- one of the most acclaimed business books of 2010 -- The Innovator's Cookbook makes a major new contribution to this vital conversation.

About the Author:

Steven Johnson is the author of the bestsellers Where Good Ideas Come From, The Invention of Air, The Ghost Map, Everything Bad Is Good For You, and Mind Wide Open, as well as Emergence and Interface Culture. He is the founder of a variety of influential websites—most recently, outside.in—and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons. Excerpt. © Reprinted by permission. All rights reserved. Table of Contents Title Page Copyright Page Introduction   ESSAYS The Discipline of Innovation “Nobody Cares What You Do in There”: The Low Road How to Kill Creativity The Rise of the Creative Class The Rules of Innovation Customers as Innovators Innovation Blowback: Disruptive Management Practices from Asia The Process of Social Innovation Venturesome Consumption   INNOVATORSAT WORK A Conversation with Brian Eno A Conversation with Beth Noveck A Conversation with Jon Schnur A Conversation with Tom Kelley A Conversation with Katie Salen A Conversation with Ray Ozzie   CREDITS AND PERMISSIONS ABOUT THE CONTRIBUTORS Also by Steven Johnson Also by Steven Johnson Interface Culture: How New Technology Transforms the Way We Create and Communicate   Emergence: The Connected Lives of Ants, Brains, Cities, and Software   Mind Wide Open: Your Brain and the Neuroscience of Everyday Life   Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter   The Ghost Map: The Story of London’s Most Terrifying Epidemic—and How It Changed Science, Cities, and the Modern World   The Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America   Where Good Ideas Come From RIVERHEAD BOOKS Published by the Penguin Group Penguin Group (USA) Inc. 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd., 80 Strand, London WC2R 0RL, England Penguin Group Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd.) Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty. Ltd.) Penguin Books India Pvt. Ltd., 11 Community Centre, Panchsheel Park, New Delhi—110 017, India Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd.) Penguin Books (South Africa) (Pty.) Ltd., 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa   Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England   While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, ne...

EAN: 9781594485589

Release Date: 04-10-2011

Languages: English

Item Note: Great shape- pages are unmarked and sharp.Has a remainder mark. Paperback Used - Very Good Ships fast! 20111st Edition

Item Condition: UsedVeryGood

Binding: Paperback